A burst water main initially believed to be in Maygrove Road, but later believed to be in Christchurch Avenue, caused a quite spectacular flood that was up to a metre deep in places according to London Fire Brigade.
|Photo via @Kilburn_Dave|
As it was the morning rush hour, the flood caused considerable disruption but the sight of the road under water seemed to be so amazing that grumbling was largely replaced by astonishment.
|Photo via @mossbat|
This is exactly the sort of news story that works well on Twitter. It doesn't require in-depth analysis, public bodies can get important information to the public very quickly, and - as my hastily aggregated Pinterest board shows - it's very photogenic.
No surprise then that Twitter formed the backbone of news reports.
The Evening Standard's quoted heavily from Twitter and (in later versions) from eye witnesses who'd tweeted.
LBC actually sent a reporter to the scene and she tweeted good photos of the large hole in Christchurch Avenue and of the cleaning up operation in local shops.
|Photo via @stanchers|
You'd expect the local media to be on site and indeed, after the CNJ's Richard Osley fired up a Storify page about it, he dispatched reporter Ruth Stivey to the scene. Ruth tweeted a good photo of the damage done to the cellar of the Sir Colin Campbell pub.
|Photo via @LollyGee|
|Photo via @RuthStivey|
The Brent & Kilburn Times also actually went to speak to the flooded business including the pub.
Not everyone manages to nail the use of new media. Brent Council, clearly preoccupied by the arrival of the Olympic torch through the northern reaches of the borough popped up on Twitter with a link to a page (since thoroughly updated) announcing that the High Road would be closed for five days.
This rather melodramatic scenario was clearly nonsense as the Fire Brigade did an amazing job of pumping out the water in a matter of hours and traffic was already flowing freely by mid-morning, even if the pavements were still a little muddy.
Once the water was gone, so was the news interest. The Brondesbury Medical Centre was closed all day, and Thames Water's loss adjusters have been on the scene no doubt trying to work out quite how much damage this flood has done. Having seen the photos it's actually amazing that the damage wasn't more serious. Hopefully all the businesses that suffered don't also incur any financial loss.